• A/B Testing
• Ad Exchange
• Affiliate Marketing
• Affiliate Network
• Algorithmus
• Attribution Modeling
• Bounce Rate
• CAC (Customer Acquisition Cost)
• Call-to-Action (CTA)
• Community Management
• Content Marketing
• Conversion Rate
• CPA (Cost Per Acquisition)
• CPC (Cost Per Click)
• CPL (Cost Per Lead)
• CPM (Cost Per Mille)
• CPV (Cost Per View)
• CTR (Click-Through-Rate)
• Customer Journey
• Dark Posts
• DMP (Data Management Platform)
• DSP (Demand-Side Platform)
• Engagement
• Engagement Rate
• Ephemeral Content
• Feed
• Follower
• Funnel
• Hashtag
• Impression
• Influencer Marketing
• KPI
• Landing Page
• Lead Generation
• Livestream
• LTV (Lifetime Value)
• Native Advertising
• Organische Reichweite
• Paid Reach
• Performance-Based Advertising
• PPC (Pay Per Click)
• Programmatic Advertising
• Real-Time Bidding (RTB)
• Remarketing / Retargeting
• Retargeting
• ROAS (Return on Ad Spend)
• ROI (Return on Investment)
• SEM (Search Engine Marketing)
• SEO (Search Engine Optimization)
• Social Listening
• Social Media Audit
• Social Proof
• SSP (Supply-Side Platform)
• Story
• Traffic
• UGC (User Generated Content)
• Viewability